Why Sydney Sweeney's nude ad struck such a nerve with women athletes
Axios · global
A sports-betting ad featuring a semi-nude Sydney Sweeney triggered a backlash across women's sports, with female athletes flooding social media with a countermessage: This is what women in sports actually look like. The big picture: Ads have long sexualized women, but the Novig ad's appeal to the male gaze hit differently at a moment when female athletes have cultural cachet and the platforms to push back.Driving the news: Highlight reels of women diving, pitching, tackling, shredding, lifting, skating, sprinting, leaping and covering sports have flooded social media this week — all with the s
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