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WORLDLOWAug 20 · Aug 20, 2026, 11:47 AM

Why do hard-sell beauty tactics persist in Hong Kong – and when can consumers fight back?

South China Morning Post

From arrests linked to the Hong Kong operations of beauty chain Opatra London to a surge in online complaints against other skincare brands, high-pressure sales tactics remain widespread and continue to take a toll on consumers. Why do such malpractices remain widespread despite the city’s Trade Descriptions Ordinance, which criminalises aggressive commercial practices that significantly impair a consumer’s freedom of choice? The South China Morning Post spoke to legal experts about common...

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