Universal Church wants to reduce participation in open TV by 20% and aims for contact with faithful on social media
GlobeAlert Desk · curated from Folha de S.Paulo · Brazil · South America
Em um movimento de reavalia��o da estrat�gia para capta��o de fi�is e otimiza��o de custos, a Igreja Universal do Reino de Deus (Iurd) passou a reduzir sua presen�a na madrugada da TV aberta. Atualmente, a congrega��o ocupa 145 horas di�rias em emissoras com mais de 80% de alcance nacional. O objetivo � diminuir esse tempo em 20%. Leia mais (11/11/2026 - 06h00)
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