Travis Knight Criticizes 'Masters of the Universe' Release Strategy After Streaming Success
GlobeAlert Desk · curated from headtopics · united states of america · global
Director Travis Knight expresses disappointment over Amazon Prime Video's prioritization of streaming over theatrical performance for 'Masters of the Universe'. Despite an underwhelming box office of $113 million worldwide, the film gained substantial viewership on Prime Video, ranking as the most-watched entertainment during the first week of release. Knight reflects on how the studio's strategic focus on digital audiences impacted the film's perceived value and overall reception. The studio's emphasis on complementary theatrical and streaming success signals a shift in how future projects may be greenlit and distributed.
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