Scoop: Senate GOP makes massive bet on streaming
Axios · north america
The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned.Why it matters: In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules.In some states, streaming and social media have swallowed half of the Senate Leadership Fund (SLF) budget, according to a source familiar with the group's spending. SLF's $200M+ total for the 2026 cycle (up f
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