BUSINESS● LOW7h ago · Oct 14, 2026, 2:01 PM
Pony sneakers try their luck again in Argentina with a local group: what their new strategy will be like
Clarín · global
Pony's local history is marked by a peak of success and subsequent interruptions, but the country was always on the radar. The return will be with Grupo Addnice, a national firm that will hold the license for 10 years. Sales will include apparel and will focus exclusively on department stores.
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