BUSINESS● LOW4d ago · Oct 11, 2026, 2:37 AM
Mattel's latest play to counter slowing Barbie sales: Water parks - Sat, 10 Oct 2026 PST
spokesman · united states of america · global
With Barbie sales slipping, Mattel is looking to its characters and games to build a new revenue stream: water parks. The El Segundo, California, company has been trying to find more ways to turn its roster of beloved toys into bigger moneymakers. Former Chief Executive Ynon Kreiz, who spearheaded a campaign to upgrade earnings from Mattel's intellectual properties, just stepped down amid investor disappointment.
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