BUSINESS● LOWJun 26 · Jun 26, 2026, 12:54 PM
'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards
EuroNews [en]
Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.
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