Malaysia’s debut Hyrox event in jeopardy over beer sponsorship
GlobeAlert Desk · curated from South China Morning Post · East Asia
Organisers of Malaysia’s first Hyrox fitness competition agreed on Wednesday to exclude the event from a partnership with beer brand Carlsberg after Muslim entrants threatened to pull out and authorities warned they would withhold approval over the alcohol sponsorship. The tie-up had angered some participants who said it conflicted with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia. “We understand why this has...
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