BUSINESS● LOWJul 23 · Jul 23, 2026, 1:45 AM
Madonna , BTS and more World Cup halftime performers see jump in song streams , Justin Bieber up 110 %
wymg.com · United States
Several artists, including Madonna and BTS, experienced a significant increase in song streams following their performances at the World Cup halftime show. This indicates a notable impact of major events on music consumption.
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