BUSINESS● LOWJul 23 · Jul 23, 2026, 1:15 AM
Madonna , BTS and more World Cup halftime performers see jump in song streams , Justin Bieber up 110 %
wbco.com · United States
Artists like Madonna and BTS, who performed at the World Cup halftime, have seen an increase in song streams, with Justin Bieber's streams rising by 110%. This highlights the commercial impact of major events on music consumption.
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