GLOBEALERT
WORLDLOW1h ago · Sep 22, 2026, 1:00 PM

Love is pricey. Here's what young Americans are doing about it

Axios · north america

Data: Zelle New Economics of Dating Report; Chart: Avery Lotz/AxiosRising costs are changing dating for more than eight in 10 Gen Z and millennial daters, leaving some to stop courting altogether, per new data from Zelle.The big picture: Young Americans are pushing off milestones under cost pressures — and the milestones themselves, from getting hitched to buying a home, are getting pricier once they get there. Driving the news: For younger Americans, just planning a date is a costly ordeal, with 17% of active Gen Z and Millennial daters saying they've gone into debt trying to maintain the dat

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