BUSINESS● LOW2h ago · Oct 23, 2026, 7:00 AM
Less product, same price: what is supermarket ‘shrinkflation’?
EuroNews [en] · western europe
From chocolate bars to toothpaste, everyday products are getting smaller while prices stay the same. Known as “shrinkflation,” this is making groceries increasingly expensive for Europeans, who end up paying the same for less.
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