GLOBEALERT
BUSINESSLOWJul 16 · Jul 16, 2026, 12:45 PM

Japan: Growing number of young workers revive culture of corporate machismo

France 24 [en]

In Japan, a new generation of office workers is reviving a bygone corporate culture. Around the world, Gen-Z has garnered a reputation as delicate, even reticent employees. A growing cohort of young Japanese salarymen - and women - are embracing a work culture some are calling "corporate machismo" - a hard-charging, zealous approach to business that some see as the key to the country's post-World War 2 economic boom.

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