Football drives GOP's TV ad blitz for the midterms
Axios · north america
Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games.Why it matters: Across the country, Republicans are trying to hold onto male voters — football's core audience and a critical part of President Trump's 2024 coalition.After winning 55% of the male vote in 2024, Trump has seen his standing with men deteriorate. A new Fox News poll puts his approval among them at 42%, down 9 points from a year ago.The signs of slippage are particularly clear among young men. A spring Harvard Youth
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