Betika Backs Grassroots Football as Jeff Kuria Tournament Crowns Eighth-Edition Champions

By Milton Oluoch Betika has reaffirmed its support for grassroots sports development following the conclusion of the eighth edition of the Jeff Kuria Football Tournament at Ruthigiti Stadium in Kikuyu, Kiambu County. The tournament brought together 16 teams across the men's and women's categories , giving young footballers an opportunity to compete and showcase their talent before fans and other participants. Betika Jeff Kuria Tournament 1 Barcelona FC emerged as champions in the men's competition after beating Wazee 1-0 in the final . Barcelona FC received KSh100,000 , while Wazee collected KSh50,000 for finishing second. The women's final also ended 1-0, with VSRI defeating Musiengen to secure the title. VSRI walked away with KSh100,000 , while runners-up Musiengen received KSh50,000 . Betika Jeff Kuria Tournament 1 Betika supported the tournament as its official sponsoring partner, continuing its involvement in grassroots initiatives designed to provide opportunities for young people through sport. Betika Head of Brand Eric Mwiti said the company views grassroots football as an important platform for identifying talent and creating opportunities for young players. “Grassroots football is where talent begins. Our support for the Jeff Kuria Football Tournament is about giving young people a platform to compete, be seen and believe that their talent can take them further,” Mwiti said. He also welcomed the participation of both men's and women's teams, saying the tournament was giving young players an opportunity to compete and develop their abilities. Betika Jeff Kuria Tournament 1 Tournament founder Jeff Kuria said the competition remains focused on identifying and empowering young football talent by creating an environment where players can compete and showcase their abilities. Now in its eighth edition, the tournament has developed into a grassroots football platform that seeks to connect promising players with opportunities that can support their sporting development. Betika Jeff Kuria Tournament 1 The latest edition also demonstrated the growing role of partnerships between private companies and community sporting initiatives in creating competitive opportunities outside established professional football structures. For Betika, the Jeff Kuria Football Tournament forms part of its broader use of sport to support talent development and community participation, particularly among young people. With Barcelona FC and VSRI taking the respective men's and women's titles, the eighth edition closed with KSh300,000 awarded to the four finalists , while the 16 participating teams received another opportunity to test themselves on a competitive grassroots stage.