Air France bets on caviar and champagne to lure luxury flyers
GlobeAlert Desk · curated from France 24 [en] · Western Europe
Air France is betting big on luxury to keep wealthy travellers spending with lavish servings of caviar and champagne in first-class cabins as soaring fuel costs and disrupted travel patterns squeeze airlines worldwide. The campaign seems to have paid off, with the Paris-based carrier saying that premium bookings and revenue have grown this year despite industry-wide higher fares.
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Single-source so far. Treat details as unconfirmed until more publishers report.
Not flagged as developing.