GLOBEALERT
BUSINESSLOWAug 24 · Aug 24, 2026, 11:04 AM

Shein launches IPO at a sharply lower valuation — and Europe is central to its success

EuroNews [en]

Shein is seeking a valuation of up to approximately $27 billion (€23.1bn) in its September flotation on the Hong Kong Stock Exchange, far below its reported peak of $100 billion in 2022. Europe is a key market, but new customs rules and regulatory scrutiny threaten its low-cost model.

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